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Why AR Is Important for B2B Sales
A lot has been said on the differences between B2C, B2B, and DTC sales. From the types of relationships that are built to the tools that are most effective for driving success in the sector. However, less has been said on how B2B can leverage one of the most talked about tools currently making waves in B2C and DTC circles: augmented reality.
Research shows that a large majority of consumers are interested in using 3D and AR for shopping, with 60% saying they would pay more for products they can experience in 3D/AR prior to purchase. 3D and AR enabled shopping boosts confidence in purchase, allowing buyers to confirm that the product they are looking at on a screen is in fact what they are looking for.
The fact that B2B buyers are also consumers is often overlooked, and the psychology of purchase decisions and the benefits reaped from tools that influence decisioning can be extended into the B2B realm. $57 billion in sales revenue is expected to be influenced by AR product visualization in 2025; that same level of influence can and should be applied for more successful B2B sales efforts.
Here are four reasons AR is an important tool for B2B sales.
