Three Features To Improve Your Shopify Website

Shopify has become a top choice among ecommerce merchants; in large part due to the high level of customization available paired with an easy UI. The choices available to Shopify merchants make it an attractive platform for businesses of all sizes. But while it is easy to sign up and go, the most successful businesses on Shopify are those who take advantage of the many features and partners available.

Let’s look at three ways Shopify merchants can improve their website using features available right now.

Backend Optimization

Shopify rolled out commerce components in early 2023, allowing brands to more easily integrate their Shopify sites with other key technologies. Component categories include storefront, compliance, core commerce, shipping and logistics, omnichannel, and cart and checkout.

Leveraging components means there are no limits on the number of API connections made to the site. By opening the door for additional API connections, merchants are able to process a higher number of transactions, choose their payment vendor of choice, and increase the number of product variants available on their site.

Targeted Acquisition

With the quickly evolving privacy and advertising landscape giving many brands headaches, the opportunity to leverage specific customer segments is one to jump at. Merchants on Shopify Plus have free access to Shopify Audiences, which generates lists of…