How To Choose Products for 3D Configuration

You have decided to deploy a 3D visualizer or configurator on your website, great! You are one step closer to providing buyers with an exceptional shopping experience, joining industry forerunners who are driving 94% higher conversions and 2x the average order value.

As with any tool, having a strategy for a successful roll out is essential. The first priority for 3D is determining which products benefit from a visualizer or configurator, and what options to showcase in the 3D experience. While 3D and augmented reality drive higher rates of engagement and purchase, decisions should be made based on what will enhance the buying experience on the front end and create efficiencies on the backend.

Here are the questions you should ask when building your 3D product experience.

Which of My Products Need 3D?

Delivering a consistent experience across your website is an important aspect of web design. When it comes to 3D, it is ideal to allow shoppers to experience all products in the same type of immersive experience. However, time and budget constraints often require prioritization of products. If implementing a 3D experience for all of your products is not immediately possible, consider which products will most benefit from an upgraded experience, or which are best positioned for…