How To Amplify Your Marketing With 3D/AR

Katherine McInnes
5 min readNov 16, 2022

If you were to estimate how many ads you see in a day, what would you guess? Industry experts vary in their opinions, but reports range from the average person seeing 4,000–10,000 ads per day. That may seem excessive, but when you consider that the average American spends over 7 hours staring at screens every day, those numbers become more believable.

So what does this mean for marketers looking to capture consumer’s attention? For starters it means that screens are incredibly crowded, and making an impact can be a struggle with the constant noise bombarding consumers. Second; it means that channels not reliant on a screen become all the more valuable as opportunities to capitalize on more 1:1 interactions.

Among the fastest growing tools for marketers are 3D and augmented reality (AR), which bring products to life with realistic and immersive experiences that have proven to drive significant results. While digital platforms are the most common applications for 3D and AR, they are far from the end of the potential for 3D and AR in commerce.

5 Ways 3D/AR Help Your Website

Increase Time Spent

The more time a user spends with a product, the more likely they are to convert. Whether a brand deploys a 3D configurator, AR lens, or AR product…

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Katherine McInnes

Data-driven creative spirit, marketer by trade, golfer and plant mom by chance.