How Does WebAR Drive Ecommerce Forward?

If you were to ask the majority of consumers what they think of when they think of augmented reality (AR), your answers would likely range from the holograms from Star Wars, to SnapChat filters, with a few clunky app experiences from the 2010’s thrown in for good measure.

To say that AR had advanced in the last several years would undervalue the strides that this technology has made in both the technical and consumer spaces, as well as underestimate the impact that it will surely have in the future.

While many of the previous iterations and applications of AR have surged and then fizzled, those that have shown staying power have demonstrated an appetite among consumers for more immersive content, and have paved the way for brands and platforms of all sizes to invest and succeed in making AR a crucial part of their overall experience. One of the most important areas of growth has been the introduction of WebAR, which stands to change the way that consumers discover, engage with, and consume content and products alike.

What Is WebAR?

WebAR is defined as augmented reality experiences that can be accessed in a web browser as opposed to an app. WebAR is the technology that powers native AR capabilities in Apple (ARKit) and Android (ARCore) devices. Unlike Snapchat filters, which require a user to be…