How Augmented Reality is Changing Home Design

It is no secret that consumers have spent a lot of money on their homes in the last few years. With real estate markets breaking records across the country and an incredible shift in time spent at home, people looked to update, refresh, or completely alter their homes. The changes range from major renovations, to swapping out couches and lamps, but one thing that was consistent for many, was the realization that the way that we shop for home furnishings has changed.

Global ecommerce sales for the furniture industry hit $29 billion in 2022, with expectations of the market exceeding $41 billion by 2030. While much of the initial growth over the last several years can be attributed to the pandemic, this continued growth shows that consumers are comfortable making furniture and home decor purchases online, and are looking for the brands that will make their purchase journey and decision as easy as possible.

Here are three ways 3D and augmented reality (AR) are changing how we are shopping for furniture and home decor.

How 3D & AR Impact Home Goods

Increasing Consumer Confidence Online with 3D & AR

The shift to direct to consumer (DTC) strategies has been well documented across industries in the last several years, but where many brands have thrived on an all digital experience, many sectors, including furniture and home goods, struggled with the challenge of convincing consumers to…