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Building for Success: Optimizing Your Tech Partnerships

Katherine McInnes
4 min readMar 17, 2023

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There are times when being a jack of all trades is an advantage, when knowing just enough to be dangerous will deliver the results needed or desired. However, more often than not, when it comes to building a successful business, particularly in the digital age, tapping into the expertise of a colleague or partner is the more logical choice.

Finding, evaluating, and succeeding with a technology partner can be a long road; today’s market offers countless options for solutions providers, many of whom play well together, and others who are better suited for being separate. At Dopple, we build solutions designed to complement and enhance our clients existing tech stacks, removing many of the headaches experienced by teams across industries. In addition to our best in class visual commerce tools, our team is dedicated to creating a seamless design and launch experience to ensure value from the start. To do so, we follow several key rules that keep the process moving forward.

Here are our best practices for choosing and succeeding with tech partners.

Recognize The Needs

In most cases, clients will search out a partner because a need has been identified, but recognizing the need for a partner is only the first step. The partner must not only have the specific…

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Katherine McInnes
Katherine McInnes

Written by Katherine McInnes

Data-driven creative spirit, marketer by trade, golfer and plant mom by chance.

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