The QR code, at the most basic level a barcode used in categories ranging from automotive manufacturing to ordering food, has emerged as a late bloomer to drastically impact the market nearly 30 years after its creation.

While QR codes have seen substantial use in global markets since their creation…

Augmented reality has had its fair share of spotlight moments; from the explosion of Pokémon Go, to wearables from Google and Snap, to social media filters that add glitter to dog ears to our environment. …

What does having a 3D Configurator do for your brand?

Investing in 3D visualization and configuration is an exciting step for a brand to take, but before you build there are often questions about what the real value of a product visualizer or 3D configurator will really be for the…

What are the core concepts when building a 3D experience?

best 3d configurators

What is 3D product configuration? It isn’t the 3D you remember from the 90’s and it is more than a buzzword for 2021. 3D configurators are quickly becoming a must have on marketers’ wish lists. With 88% of consumers looking…

Using 3D and AR Can Deliver Personalization That Drives Sales, With or Without First Party Data

Picking a product that fits your needs off the shelf is great, but being able to customize a product to your exact desires is even better. Maybe that is why consumer interest in purchasing…

There are plenty of benefits to adding 3D to your ecommerce site, but what many don’t realize is that it is not just ecommerce that can drive value from 3D visualization. Product visualizers, 3D configurators, and augmented reality can be applied to a variety of brand and company initiatives, even…

The time has come. You have saved and planned to be able to finally buy your dream boat — the one you always wanted, with all of the features and the perfect color to cruise around to your favorite spots. …

With the explosive growth of ecommerce consuming attention, headlines, and marketing budgets, it is easy to forget that while growing, ecommerce is not king when it comes to total volume of retail sales. …

Picking a product that fits your needs off the shelf is great, but being able to customize a product to your exact desires is even better. Maybe that is why consumer interest in purchasing customized products grew 2.4x between 2015 and 2018, and has continued to grow since.

The benefits…

There are plenty of benefits to adding 3D to your ecommerce site, but what many don’t realize is that it is not just ecommerce that can drive value from 3D visualization. Product visualizers, 3D configurators, and augmented reality can be applied to a variety of brand and company initiatives, even…

Katherine Jacoby

Navigating the world of marketing, media, and sports. Camera happy, hockey nut, data-driven creative spirit. Host of Making Life Fit on Spotify & Apple Podcasts

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