In the world of digital media, there is a key player in the clubhouse that, while a stronghold and long time dependable asset, is often given less attention in favor of new, flashy, and “more fun” channels. …

The rise of ChatGPT and the excitement around generative AI has inspired a host of headlines touting the death of the metaverse and its replacement as the buzziest topic of the digital world. …

So you want to build a 3D product configurator, fantastic! By now you are probably aware of the many benefits adding product visualization to your ecommerce experience will bring; benefits such as: 94% more conversions compared to 2D product imagery 2X average order value 4X time spent with products 40%…

Augmented reality (AR) is not a new tool, nor is it new to marketers. In fact the adoption of AR as an effective tool across categories and platforms is accelerating at an impressive rate. However, many still consider AR capabilities a novelty, particularly within the context of selling a physical…

Shopify has become a top choice among ecommerce merchants; in large part due to the high level of customization available paired with an easy UI. The choices available to Shopify merchants make it an attractive platform for businesses of all sizes. …

Augmented reality is frequently discussed in the context of social media, and increasingly so in ecommerce, but fewer conversations have centered around the possibilities created when pairing physical retail with AR. However, designating AR as digitally focused only ignores the exceptional experience brands can offer customers by merging digital and…

Search engines are a key component of marketing efforts across industries, for both B2C and B2B businesses. An estimated 93% of web traffic is generated via search engine, and the average click through rate (CTR) for the first result in Google is 19.3%. …

Scroll through almost any publication today, and there is no doubt you will come across an article discussing artificial intelligence (AI). …

“Phygital” is on the rise, with major brands, publications, and industry commentators increasingly focused on how immersive technologies such as 3D, AR, and VR will be integrated into commerce. It may be tempting to see the buzz as hype that will fade within months, as has been seen with many…